Getting yourself set up online with social media is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It’s not as hard as you might think it is.
Regularly create new blog posts. This trains the people reading your blog to come back at specific times to read new blog entries. This is shown to be true by subscriptions that people make to magazines or newspapers. Be sure you stay consistent so that visitors want to come back.
Know what it means to converse. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.
If you want people to be interested in the social media marketing campaign you’re running, have specials that people can take advantage of by adding you onto these social media sites. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
Facebook games can be a great way to attract attention. Creating a game around your product or service will be a fun way to introduce it to a large audience. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
Social media is a great method of making your company brand very recognizable. Your company logo makes a wonderful avatar, and it can also be used as a page background. Keep the same color themes on all of your social media profiles. This provides consistency, and makes it easier for your followers to trust your communications across many different channels. Be consistent and use branding to your advantage.
Put social media and RSS buttons in opportune places. The buttons should appear on all pages, profiles, blogs, emails and signatures. From each social network profile, link to your various other profiles to allow customers to find you everywhere.